BEST BUY  |  Home Energy Department

IA Collaborative  

Selling the 'Smart Home' with an Immersive Retail Experience

Best Buy and IA Collaborative designed a new multi-channel customer experience for its smart home/home energy management department. Utilizing insights from customer observations and home immersions, IA designed the holistic experience crossing multiple consumer touch points—from in-store product and interactive experiences, education displays and animations, to a compelling solution guide with Dwell magazine.