BEST BUY HEM | Home Energy Department
Best Buy came to IA to design a unique experience for their new Home Energy Management department. Using strategic insights from Best Buy, the team at IA designed a department that showed off the new products and educated the shopper on behind the scene offerings. The department is currently in testing at three stores in Chicago, Houston, and San Carlos.
My roles involved designing the displays and product vignettes in tandem with the graphic design team as well as working with the engineering firm that manufactured the final structures.